About

Frank Lloyd Wright founded organic architecture and believed in designing in harmony with humanity and its environment. It was an approach he believed essential for seeing and serving the “whole of life.” Like Wright, our founder, Ed Moncrief, had a vision for a whole health approach to purposeful living, one that focuses on enriching daily life, fostering wellbeing throughout our lives, not merely care and security.

Tiger Lily Estates is personal for Ed. He designed and built our Assisted Living and Memory Care community as a tribute to two amazing women: his mother who passed away in 2015, and his wife, Patty, who he lost in 2017. Caring for these two women for nearly ten years inspired Ed to seek a new approach to senior living, one that would provide steadfast care with love, dignity, and respect. In 2018, Ed had a sudden impulse to stop in Cartersville, Georgia while driving up the interstate. Just a mile off the highway, he stumbled upon acreage for sale with an old homestead, the centerpiece of the historic Gilreath Farms. As he states, “We didn’t choose the property, it chose us.” Ed knew he had found the ideal location for Tiger Lily Estates. The first year was spent lovingly restoring the old homestead, with careful attention to its past and thoughtful anticipation for its future.

Today, the Homestead at Tiger Lily Estates personifies the Community’s approach to senior living – restoring purpose and exploring newfound possibilities for telling your story forward.

Frank Lloyd Wright founded organic architecture and believed in designing in harmony with humanity and its environment. It was an approach he believed essential for seeing and serving the “whole of life.” Like Wright, our founder, Ed Moncrief, had a vision for a whole health approach to purposeful living, one that focuses on enriching daily life, fostering wellbeing throughout our lives, not merely care and security.

Tiger Lily Estates is personal for Ed. He designed and built our Assisted Living and Memory Care community as a tribute to two amazing women: his mother who passed away in 2015, and his wife, Patty, who he lost in 2017. Caring for these two women for nearly ten years inspired Ed to seek a new approach to senior living, one that would provide steadfast care with love, dignity, and respect. In 2018, Ed had a sudden impulse to stop in Cartersville, Georgia while driving up the interstate. Just a mile off the highway, he stumbled upon acreage for sale with an old homestead, the centerpiece of the historic Gilreath Farms. As he states, “We didn’t choose the property, it chose us.” Ed knew he had found the ideal location for Tiger Lily Estates. The first year was spent lovingly restoring the old homestead, with careful attention to its past and thoughtful anticipation for its future.

Today, the Homestead at Tiger Lily Estates personifies the Community’s approach to senior living – restoring purpose and exploring newfound possibilities for telling your story forward.

Gilreath Farm History

In the early 1900s, one of the well-respected families in Bartow County was the Gilreaths. Their estate included a general store, cotton gin, horse farm, barn, and numerous outbuildings. The Gilreath homestead was the hub of activity for the family and community. Over time, the Gilreath estate fell into disrepair. The “Homestead”, a grand lady respected and loved by the community, slowly deteriorated until 2018, when Ed Moncrief and his team recognized, not only the nostalgic history of the iconic landmark, but also saw its future potential.

Today, we are developing Tiger Lily Estates at Gilreath Farms out of respect for its past, with passion and appreciation for newfound purpose. The grand southern lady, formerly known as the Gilreath Homestead, now stands as the radiant heart of Tiger Lily Estates and her story continues.

Gilreath Farm History

In the early 1900s, one of the well-respected families in Bartow County was the Gilreaths. Their estate included a general store, cotton gin, horse farm, barn, and numerous outbuildings. The Gilreath homestead was the hub of activity for the family and community. Over time, the Gilreath estate fell into disrepair. The “Homestead”, a grand lady respected and loved by the community, slowly deteriorated until 2018, when Ed Moncrief and his team recognized, not only the nostalgic history of the iconic landmark, but also saw its future potential.

Today, we are developing Tiger Lily Estates at Gilreath Farms out of respect for its past, with passion and appreciation for newfound purpose. The grand southern lady, formerly known as the Gilreath Homestead, now stands as the radiant heart of Tiger Lily Estates and her story continues.

Management Team

Ed Moncrief

Our founder, Ed Moncrief, has been in the construction and real estate industry for over 25 years. He is a graduate of Auburn University with a Building Science degree and has an MBA from University of Alabama at Birmingham. In 2018, Ed encountered an opportunity to pursue his calling to develop an Assisted Living/Memory Care community that provides unmatched care for families and their loved ones.

Tiger Lily Estates at Gilreath Farm is the culmination of Ed’s vision to create a new concept for senior living, partnered with his extensive career knowledge of construction management and development. See the “Founder” section to discover more details about Ed’s personal journey that led to the creation of Tiger Lily. 

Jean White

Our Executive director is a well-qualified RN who received her degree from Emory University in Atlanta. The search for an assisted living community for her mom, following a major stroke, prompted her career in the senior living industry. Since it was challenging to find an assisted living community that met her expectations, Jean decided to facilitate changes from within the system.

Over the last 20+ years, she has served as a Resident Care Director, Executive Director, and Florida state regulator for assisted living and nursing homes. In addition, Jean has written three books related to rule compliance and person-centered care delivery that address resident levels of life contentment, purposefulness, and special needs of those with dementia. She has also provided consulting services for over 100 Assisted Living Communities in three states. According to Jean, “I am delighted and proud to be a part of this creative, caring and extraordinary senior living community.”

Irene Mullin

Irene Mullin joins Tiger Lily Estates as Sales & Marketing Director. Irene moved from her native Australia nearly 20 years ago and lives with her husband in Cartersville. They share a home with their dog and three cats, all rescues! With over 20 years experience in marketing and six years in senior care, Irene is excited to be part of this new and extraordinary community in her adopted hometown. She is thrilled to share the vision of our Founder, Ed Moncrief, with families looking for the very best in assisted living and memory care for their loved ones.

Denise Moncrief

Denise is a graduate of Wofford College with a BA in Business Economics and Sociology. She has spent the last 35 years in the mortgage banking industry. Denise met Ed in 2018 while the dream to develop Tiger Lily Estates was in the infancy stage. From the beginning, she has been intimately involved in the process to develop a community that fosters purpose and wholeness for our residents.

Mary Fowler

Mary and her husband of 21 years grew up in Dalton, Georgia. Facing infertility early in their marriage, the couple decided to care for children in a boys’ group home setting in Warm Springs, Georgia. Mary earned a degree in secondary education from Valdosta State College. After realizing her true passion was caring for and about others, she continued her education and received a BS in Nursing at Kennesaw State College. Mary has been a nurse for 24 years and has a true passion for helping others and assisting them to help themselves. Her hobbies include hiking, camping, and serving through local and foreign missions.

Richard Croteau

Our Chef, Richard Croteau, grew up cooking with his Mom. He is a graduate of Johnson & Wales with a degree in Advanced Food Service Management and also has a Business Degree from Prospect Hall School of Business. As a Culinary Instructor For 11 years, Richard shared his knowledge with hundreds of students.

Following his service in the US Marine Corp, Richard worked for many top executives such as Peter Grace of W.R. Grace Corporation and Wilt Chamberlain (NBA). He was an accomplished Chef at several restaurants including Le Dome of the Four Seasons, The Smokehouse BBQ Restaurant, Little Italy, various Conference Centers and Hotels, and Café De Beaujolais in Florida. He was a Chef at Sterling Estates Senior Living prior to joining us here at Tiger Lily Estates. Richard grew up briefly at an orphanage and never met his Father. He shares, that is why he has a sincere love for senior citizens and has a passion to serve our residents with compassion and simple, elegant, delicious food!

Management Team

Ed Moncrief

Our founder, Ed Moncrief, has been in the construction and real estate industry for over 25 years. He is a graduate of Auburn University with a Building Science degree and has an MBA from University of Alabama at Birmingham. In 2018, Ed encountered an opportunity to pursue his calling to develop an Assisted Living/Memory Care community that provides unmatched care for families and their loved ones.

Tiger Lily Estates at Gilreath Farm is the culmination of Ed’s vision to create a new concept for senior living, partnered with his extensive career knowledge of construction management and development. See the “Founder” section to discover more details about Ed’s personal journey that led to the creation of Tiger Lily.

Denise Moncrief

Denise is a graduate of Wofford College with a BA in Business Economics and Sociology. She has spent the last 35 years in the mortgage banking industry. Denise met Ed in 2018 while the dream to develop Tiger Lily Estates was in the infancy stage. From the beginning, she has been intimately involved in the process to develop a community that fosters purpose and wholeness for our residents.

Jean White

Our Executive director is a well-qualified RN who received her degree from Emory University in Atlanta. The search for an assisted living community for her mom, following a major stroke, prompted her career in the senior living industry. Since it was challenging to find an assisted living community that met her expectations, Jean decided to facilitate changes from within the system.

Over the last 20+ years, she has served as a Resident Care Director, Executive Director, and Florida state regulator for assisted living and nursing homes. In addition, Jean has written three books related to rule compliance and person-centered care delivery that address resident levels of life contentment, purposefulness, and special needs of those with dementia. She has also provided consulting services for over 100 Assisted Living Communities in three states. According to Jean, “I am delighted and proud to be a part of this creative, caring and extraordinary senior living community.”

Irene Mullin

Irene Mullin joins Tiger Lily Estates as Sales & Marketing Director. Irene moved from her native Australia nearly 20 years ago and lives with her husband in Cartersville. They share a home with their dog and three cats, all rescues! With over 20 years experience in marketing and six years in senior care, Irene is excited to be part of this new and extraordinary community in her adopted home town. She is thrilled to share the vision of our Founder, Ed Moncrief, with families looking for the very best in assisted living and memory care for their loved ones.

Mary Fowler

Mary and her husband of 21 years grew up in Dalton, Georgia. Facing infertility early in their marriage, the couple decided to care for children in a boys’ group home setting in Warm Springs, Georgia. Mary earned a degree in secondary education from Valdosta State College. After realizing her true passion was caring for and about others, she continued her education and received a BS in Nursing at Kennesaw State College. Mary has been a nurse for 24 years and has a true passion for helping others and assisting them to help themselves. Her hobbies include hiking, camping, and serving through local and foreign missions.

Richard Croteau

Our Chef, Richard Croteau, grew up cooking with his Mom. He is a graduate of Johnson & Wales with a degree in Advanced Food Service Management and also has a Business Degree from Prospect Hall School of Business. As a Culinary Instructor For 11 years, Richard shared his knowledge with hundreds of students.

Following his service in the US Marine Corp, Richard worked for many top executives such as Peter Grace of W.R. Grace Corporation and Wilt Chamberlain (NBA). He was an accomplished Chef at several restaurants including Le Dome of the Four Seasons, The Smokehouse BBQ Restaurant, Little Italy, various Conference Centers and Hotels, and Café De Beaujolais in Florida. He was a Chef at Sterling Estates Senior Living prior to joining us here at Tiger Lily Estates. Richard grew up briefly at an orphanage and never met his Father. He shares, that is why he has a sincere love for senior citizens and has a passion to serve our residents with compassion and simple, elegant, delicious food!

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